Spring has sprung on Atlanta and our winter hibernation is over! #weloveatl is excited to announce our first big exhibition event of 2014. From April 16-26, we’re partnering with Living Walls, the City Speaks (@LivingWallsATL) to celebrate the vibrant life of Atlanta’s neighborhoods. Living Walls is bringing internationally-known street artist MOMO to Atlanta to paint the huge wall along the Boulevard tunnel that runs under Dekalb avenue. This is the capstone to the a huge community effort that’s been revitalizing this important pedestrian corridor that connects two vibrant in-town neighborhoods people don’t always think of as connected: Cabbagetown and Old 4th Ward’s Boulevard and Edgewood district. During the 10 days of painting, there will be lots of programming in both neighborhoods (including markets and block parties), and we will be displaying galleries of images from the #weloveatl community on the truck and in other venues (details still brewing but it’s going to be awesome!).
From now until the completion of the mural, we invite you to show your love of Atlanta’s neighborhoods and what makes them special to you. Get out there and document life in the neighborhoods of Atlanta. Your neighbors. That special something only you see on your walks. The things that make you feel connected to that place. Tag your photos #weloveatl and with a tag for the #neighborhood (#cabbagetown, #midtown, #grantpark, #l5p, #decatur, #marietta and so on). We will be curating and featuring images on our stream as we prepare the exhibition.
Our neighborhoods are one of the things that make Atlanta so great. We can’t wait to see how you capture them.
Hello all! We’ve had a bit of a winter break and we’re excited about 2014. We have over 45,000 posts to the hashtag and we’ve raised $7650 for the Atlanta Community Food Bank to make over 30,000 meals for those in need.
THE #WELOVEATL HASHTAG ON INSTAGRAM WAS ORIGINALLY INTENDED AS A SUBMISSION MECHANISM FOR OUR GALLERY SHOW. DURING THE MONTH OF OCTOBER, WE ASKED ATLANTA-AREA INSTAGRAMMERS TO HASHTAG THEIR PHOTOS OF THE CITY TO SHOW THEIR LOVE FOR ATL. WE EXPECTED 500 IMAGES. IN LESS THAN A MONTH, WE HAD OVER 5000 IMAGES, WITH MORE ADDED EVERY DAY.
SOON, #WELOVEATL GAINED A LIFE OF ITS OWN. EVEN AFTER SUBMISSIONS WERE CLOSED, LOCAL PHOTOGRAPHERS KEPT TAGGING THEIR PHOTOS “#WELOVEATL.” IT BECAME A COMMUNITY OF ATLANTA PHOTOGRAPHERS ALL UNITED BY THE IDEA OF SEEING THEIR CITY IN A NEW WAY. OVER 12,000 IMAGES HAVE BEEN TAGGED SO FAR ON INSTAGRAM. AND EVERY TIME SOMEONE TAGS A NEW PHOTO WITH #WELOVEATL, THEY PROCLAIM “I LOVE THIS THING I JUST SAW IN OUR CITY, AND I WANT TO SHARE IT WITH YOU.” #WELOVEATL WENT FROM A HASHTAG TO AN ONGOING MOVEMENT.
THE #WELOVEATL SHOW OPENED AT YOUNG BLOOD GALLERY ON DECEMBER 1, 2012 AND RAN THROUGHOUT THE MONTH OF DECEMBER. WE CURATED 275 IMAGES FROM THE 5000+ SUBMISSIONS AND PRINTED THEM ON ARCHIVAL PAPER IN 3 SIZES – 12X12, 8X8, AND 5X5. IN ADDITION, PARTNERS AT TURNER’S IT STRATEGY GROUP CREATED AN INTERACTIVE KINECT-POWERED PROJECTION SYSTEM THAT ALLOWED VISITORS TO BROWSE ALL IMAGES AND PRINT THEM ON DEMAND AS SOUVENIR POSTCARDS.
THE OPENING NIGHT WAS THE MOST SUCCESSFUL IN YOUNG BLOOD’S 15-YEAR HISTORY. OVER 1000 PEOPLE ATTENDED AND NEARLY HALF THE PRINTS WERE SOLD ON OPENING NIGHT. LIMITED EDITION #WELOVEATL POSTERS ALSO SOLD OUT THAT EVENING, AND A SECOND RUN OF POSTERS AND T-SHIRTS SOLD OUT DURING DECEMBER. BUT MOST IMPORTANTLY, THE SHOW BROUGHT HUNDREDS OF ATLANTA PHOTOGRAPHERS – MANY WHO HAD NEVER BEEN EXHIBITED IN A GALLERY BEFORE – TOGETHER, AND WE RAISED OVER $3,200 FOR THE ATLANTA COMMUNITY FOOD BANK.
THE FIRST GALLERY SHOW GREW BY WORD-OF-MOUTH ON A FACEBOOK EVENT INVITE, BUT NOW WE HAVE FORMALIZED THE @WELOVEATL INSTAGRAM ACCOUNT, FACEBOOK PAGE, AND WWW.WELOVEATL.ORG WEB ADDRESS. TO AMPLIFY PARTICIPATION IN THE HASHTAG AND CONTINUE TO BUILD THE #WELOVEATL COMMUNITY, WE’VE ESTABLISHED A CONTENT CURATION SCHEDULE THAT REGULARLY FEATURES POSTS FROM THE HASHTAG AND CREATES WEEKLY AND MONTHLY CONTESTS AND THEMES DESIGNED TO FOCUS THE COMMUNITY AS THEY EXPLORE THE CITY THROUGH PICTURES.
#WELOVEATL ORGANIZES MONTHLY INSTAMEETS, WHICH BRING TOGETHER ATLANTA-AREA PHOTOGRAPHERS FOR A CASUAL MEET-AND-GREET AT A LOCAL ATLANTA LANDMARK, FOLLOWED BY A GROUP PHOTOWALK – WITH ALL PHOTOS FROM THE WALK BEING POSTED TO THE #WELOVEATL HASHTAG.
AND THROUGHOUT 2014, WELOVEATL WILL BE CURATING AND HOSTING POP-UP GALLERY SHOWS IN NON-TRADITIONAL GALLERY SPACES, ALL DESIGNED TO DRIVE AWARENESS OF THE #WELOVEATL MISSION. A CAFÉ WALL, A MOVIE THEATRE POSTER MARQUEE, A RETAIL STOREFRONT: NO DONATED SPACE IS TOO SMALL OR TOO QUIRKY FOR A #WELOVEATL SHOW.
WE WANT TO BRING #WELOVEATL’S CELEBRATION OF OUR CITY’S STREETS TO OUR CITY’S STREETS. SO WE ARE BUYING AND CONVERTING A COMMERCIAL STEP VAN INTO A “FOOD TRUCK FOR PHOTOGRAPHY.” THE #WELOVEATL TRUCK WILL HOUSE A SINGLE- ROOM CURATED GALLERY OF PRINTS FROM THE #WELOVEATL COMMUNITY, PLUS HAVE THE ABILITY TO PROJECT IMAGES ON THE SIDE OF THE TRUCK OR ON A NEARBY BUILDING, AND WILL FEATURE #WELOVEATL MERCHANDISE AS WELL AS ON-DEMAND PRINTS OF IMAGES. LAUNCHING IN OCTOBER, IT WILL TRAVEL TO FOOD TRUCK PARKS, FESTIVALS, ART GALLERY OPENINGS, COLLEGE CAMPUSES, AND OTHER LANDMARK LOCATIONS THROUGHOUT THE CITY – WITH ITS CURRENT LOCATION ANNOUNCED ON SOCIAL MEDIA.